I took the challenge to create icons based on the guide of "How to Pack a Lobster for Travel." With the branding of the concept explored in result to becoming, "Travel Lobster," mockups of different experiences from mobile applications to advertisements were created to build the brand.
Travel Lobster is a brand created to help travelers transport lobsters on airplanes as carry-on items. As the brand centers around lobsters, the logo is the animal itself positioned in a way that looks like it's 'flying.'
The mockups from top left to bottom right include a bus stop sign, sticker labels, airplane wraps, and a luggage tag that includes aspects of the brand's visual identity.
Mobile application mockups on iPhone
A 10 Step Guide on How to Pack a Lobster for Travel
Style Sheet for Travel Lobster
