Stride is an educational resource campaign aimed towards kids ages 4 - 10 to help educate them on pedestrian safety. Aiming to be engaging, playful, and empathetic, the campaign teaches kids along with parents and educators through learned practices and habits to exhibit as they travel on foot anywhere.
Three products were made for the campaign with the first product being floor decals that can be interactive with pedestrians and drivers. The second product is a safety starter kit for kids that includes sticker sheets, activity sheets, reflective wearables, a Waddles keychain, and an information card about the brand. The third product is an iPad app prototype that kids and grown-ups can use as an accessible resource to learn fundamental knowledge on pedestrian safety.
Floor Decals
Safety Starter Kit
iPad App Prototype
Exhibition Space
