I had the amazing opportunity to be a creative marketing intern for Krispy Kreme during the summer of 2024! Throughout my internship, I had worked on a wide range of projects ranging from packaging designs to rebranding web assets to Krispy Kreme's website.
One of my first projects involved taking a previous campaign of Krispy Kreme’s and redesigning it. I chose to redesign "Total Eclipse 2024" from the campaign's original warmer color scheme to a cooler color scheme with inspiration by the movie and book franchise, "Twilight." The newly updated assets includes a desktop homepage hero, paid media image, variety tags, and a mockup of a social media reel that would appeal towards a widespread audience of different demographics.
Next is the packaging design for the new 4CT OGs that was designed to be consistent with previous OG packaging boxes. I also turned the flat packaging design into a rendering and placed it into a sell sheet for retail locations.
Based off the 4ct OGs packaging design, I then created a rendering of the new packaging design for Krispy Kreme's cinnamon bun.
On March 2024, Krispy Kreme announced their nationwide expansion and partnership with McDonald’s with the rollout starting in the second half of 2024 and so, a loose bag was designed for McDonald’s locations to place fresh doughnuts in and give to consumers.
For two of Krispy Kreme's campaigns, Passport to Paris and Go USA, I designed small and large header cards to be used in new displays in select retail locations for the duration of both campaigns.
As Krispy Kreme continues to expand their access points toward different retail locations,
I contributed to the expansion by designing filler boxes to be utilized alongside with "Delivered Fresh Daily" products that are sold in Costco.
I contributed to the expansion by designing filler boxes to be utilized alongside with "Delivered Fresh Daily" products that are sold in Costco.
For the internship’s annual doughnut competition where the interns are divided into cross-departmental teams, I designed the packaging for a hypothetical LTO Power-Partner collaboration with Nintendo’s "Super Mario" in collaboration with another creative marketing intern. The packaging design focused on the main characters: Mario, Luigi, and Princess Peach that corresponds with the doughnuts. Highlighting the nostalgia of the franchise in its earlier days, the design was mainly flat and vectorized that is reminiscent of the time.
I'd also like to add to say that my team won the competition with a-glazing results!
I'd also like to add to say that my team won the competition with a-glazing results!
For Krispy Kreme’s 87th Birthday, I designed social media assets for Krispy Kreme Canada to use during the occasion, providing them in both English and French.
Lastly for my last few final projects, I worked on providing creative web assets for Krispy Kreme's website that included an additional new page for "Delivered Fresh Daily," new redirect pages for past campaigns, and redesigning existing assets for the existing Menu, Catering, and Rewards pages. During the duration of the project, I worked cross-functionally across different departments and exporting my work for an older CMS system. This included providing multiple revisions during my process from multiple sources of feedback in order to have creative assets that best aligned with the company's brand and way of communication for their consumers.
You can access Krispy Kreme's website by clicking on the button below!
You can access Krispy Kreme's website by clicking on the button below!
The first set of photos below on the left include previous revisions of some creative assets for the "Delivered Fresh Daily" page, Redirect pages, and the website audit branding update including; hero images, content blocks, banners and more. The set of photos on the right include the finalized assets that are currently live on Krispy Kreme's website and mobile app.
As I continue my internship into the fall, I designed smoking signs to be placed in shops.
As Krispy Kreme updated their brand standards, I've updated existing assets which includes their Target shelf strip.
I've also had the opportunity to design a coupon that is special to Krispy Kreme shops in New York as well!
On National Coffee Day, I provided the initial social media assets that were to be used by Krispy Kreme Canada.
I've also designed a "Delivered Fresh Daily" tablecloth for tabling events.
People Experience is an organization within Krispy Kreme that I had the opportunity to design the visual identity that affirms Krispy Kremers as special and vital to the business. I created a branded wearable that enhances employee morale and reinforces their importance to Krispy Kreme. This aligns with the business goal of fostering a strong, positive employee experience and culture.
I've also had the opportunity to design a seal design for a celebratory hat that would be given to shop employees as an award that they can wear as a part of their uniform to show they have exceeded expectations and goals. Note: This is not the final design.
As Krispy Kreme continues to release new products to consumers and aims to reach more access points, I mocked up the packaging design of the 12CT Doughnut Dots to be shown on third-party sites for sale.
